A message for the London Mayors Office, encouraging brands based in the city to adopt a new domain name for their websites. Looking to help brands boost their SEO, giving them opportunity to draw custom from locals and more importantly tourists searching for services.
Selfridges are among tens of thousands of brands reportedly interested in the offering. Brands adopting the new domain will look to exploit London’s strong worldwide brand in a boost to their Digital Marketing Campaigns.
The Mayors Office are looking to strengthen their digital presence, whilst any funds that the initiative raises will be invested back into the City.
The Marketing Mix 