The Gooners have elevated Vinai Venkatesham to the newly created marketing and sales director role following Angus Kinnear’s move to Premier League rivals West Ham United.

Venkatesham, who used to be the sponsorship executive at Arsenal will now be working to monetise its fan base through its brand partnerships and burgeoning digital strategy.

Kinnear’s on the other hand will be leaving Arsenal to join Premier League Rivals West Ham United, to assist them with the move to the new Olympic Stadium that they will be calling home from 2016.

The new role of Marketing and Sales Director will be looking to roll out a new campaign looking at Arsenals CRM (Customer Relationship Management). They want to become more assessable to their fans by offering different levels of interaction, which obviously comes a different costs.

Charles Allen (Head of Marketing) says: “We have fans in lots of different pools and universes, but [our new CRM programme] will help us see them as one person, however they interact with us.”

Arsenal are looking at companies such as Sky, and Amazon as a benchmark for their new CRM campaign, and not to other football teams. Which in theory will see Arsenal coast past Manchester United who have been known as a leader in CRM. Well.. we coasted past them in the league table, time for the corporate side to follow suit.

Come on you gooners!…

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