The Marketing Mix – 30 Digital Marketing Statistics
Here is another set of interesting stats relating to the digital world of marketing…. Enjoy.
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The Marketing Mix – Google Turn Off Organic Search Keyword Referral Data
I talked about Google changing their search algorithm a few days ago, and the workload for digital marketers doesn’t end there. Google have now switched off sharing organic search keywords referral data, which was the SEO experts best friend. With research from Econsultancy in 2013 suggesting 90% of all online advertisers use Google Analytics to assist digital marketing this news has put many advertisers back at square one.
Google used to allow users to see which organic search terms were most popular within your area and general activity around the key words you require. This was used to the advantage of advertisers, by allowing them to alter content to rank highly on a search for specific words.
It is clear to see that Google are taking advantage of their global dominance by making a move like this. Google have said that the move comes as a result of privacy issues, however in reality advertisers will now be pushed towards paid search advertising, increasing revenue for Google.
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The Marketing Mix – Google Change Search Algorithm
Google have recently changed their algorithm, and named it Hummingbird. Replacing, but not forgetting Penguin and Panda, with elements of the previous apparent in the new and improved.
An algorithm, in terms of SEO is a calculation/process that takes place as you search Google. The algorithm is used to generate the most relevant results based on your search terms.
So what has changed?
Previous versions of Google’s algorithm have concentrated on individual words in a search. The new Hummingbird algorithm looks at the search as a whole sentence, with meaning. The resulting pages that are generated should match the meaning of the search rather than individual words.
This is the first time the algorithm has been completely rewritten since 2001 so the SEO industry will have their work cut out re-designing pages and content to suit the new calculation.
What does this mean for SEO professionals?
SEO professionals are going to have to think about not only what a user wants from their search, but why they’re making that search and what type of content will best answer their query.
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